Making the emotional
connection is key

Studies have demonstrated that emotion is more effective than logic when it comes to brand engagement and marketing communications. (Source: Neil Patel). In fact, 95% of our purchase decision making takes place in the sub-conscious mind (Source: Harvard).

As humans, we process thoughts and decisions both consciously (left brain), and sub-consciously (right brain). The conscious reaction is based on logic and is the slower of the two responses. The sub-conscious part of the decision is emotion-based, working 3,000 times faster – operating as the primary driver, hence “first the feeling then the thought”.

The rules of marketing are changing. At Kite we fundamentally believe that customers and decision makers don’t just want to buy from companies anymore, they want to buy into them.

That’s why, if you want your business to grow and flourish, it’s so important to work with an agency that is expert in making an emotional connection. We are highly skilled in providing this missing link that so many brands and marketeers ignore, or don’t know how to resolve – resulting in a lack of brand cut-through and poor customer attraction and engagement.

Kite is ready to power your brand and grab your audience with our Emotional Marketing.